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Senior places Top 13 in national sales competition

The art of being a good salesperson is more than just asking someone to buy a product or service. It鈥檚 a learned skill. For Bloomsburg University senior Brendan Matthews a mock sales pitch in his...

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AMA gets inside look at DiD Agency, Wells Fargo Center marketing

A trip to the City of Brotherly Love with Chickie and Pete鈥檚 for lunch can be memorable day for anyone; but add in a private tour of the Wells Fargo Center and a presentation followed by an open panel...

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AMA gets up-close look at major marketing agency

Bloomsburg University鈥檚 American Marketing Association regularly takes road trips to sites of potential career options for its marketing majors. One of its first this spring semester was to Marc...

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Business students put to the test in sales competition

And it came down to three. Each with 15 final minutes to lay claim to Bloomsburg University鈥檚 second annual BU/UPS Sales Competition that featured 18 student competitors, including representatives...

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